I’m about to show you how you can make people become your Brand Advocate, get cheap publicity for your business without spending a dime on advertising. Interestingly, this strategy is simple as ABC to use and you can get STARTED immediately. As a matter of fact, some of you have been practicing it but you can do better than what you’ve always done.
But, I need to ask.
What will an extra profit in your business do for you?
How’ll you feel if you start making more money selling your product or service without spending any additional fee on advertising?
How’ll you feel making others become your brand advocate talking about your product or service everywhere they go without you paying them a dime. Great? Right? Of course, you’ll feel really happy and grateful.
I might not be sure of so many things in this world but I’m sure extra profit will lead to a happier life. This is because extra profit will do at least one of the following for you:
- You’ll be able to afford certain things you can’t afford before. E.g Depending on the profit margin, you can decide to go to your dream country, like traveling to France, New Zealand, etc.
- Pay Your Bills: Bills are important.
- Go for what you want: Good healthcare, live in a more affordable house, etc
- Give to Charity. Etc.
Or isn’t it? Of course, it is.
Now, by implementing this strategy be rest assured of making more profit.
Now, I need to ask you a question.
What is the greatest form of Advertising? Television Ads, Radio Ads, Social media Marketing, Google Ads, Bill Boards, fliers, Email Marketing right?
Now, all these forms of Advertising works. No doubt about that.
However, there is something that works far better than all these advertising. Interestingly, you don’t need to pay any extra FEE or Charges to get it running.
You have to pay for Facebook Ads, less Mark Zukerberg won’t make your Ads go live on this platform.
You must pay Tv stations to advertise on their channel. ( They won’t even listen to you at all without money).
The same applies to other types of Advertising.
You must pay a lot of money to reach your target audience.
And the payment isn’t even once, you’ll continue to pay as long as you want your ads to reach your target audience.
But, what I’m about to show you is superior.
What if I show you a superior advertising strategy that will help your business make more profit and also doesn’t have all these flaws other marketing has? Of course, you’ll be happy.
Well, the superior advertising Is WORD OF MOUTH Advertising.
Yes, WORD OF MOUTH Marketing.
Word of Mouth marketing turn existing customers into Brand Advocate.
All the flaws that exist with other advertising don’t exist in Word Of Mouth Marketing.
You need little or nothing to get started.
It continues till Forever, so far you’re in Business.
Word of Mouth Marketing is a type of marketing that gets people talking about you and your business and recommending you. You can transform people into Brand Advocate that love you.
Getting people to talk about you and recommending you will bring a lot of sales on autopilot for your Business. It will make people you’ve never reached out to via advertising to knock at your door to buy from you not once but several times.
A politician that can trigger Word Of Mouth Marketing will likely win the Election.
A consultant that can trigger Word Of Mouth Marketing will likely get more consulting Jobs than others.
A fish seller that can trigger Word Of Mouth Marketing will displace other fish sellers and make more sales.
Whatever you do, irrespective of how petty it is, you can make people start knocking at your door to buy from you.
However, you must know how to use Word Of Mouth Marketing strategy to your advantage, if not it won’t work for you.
And that’s the purpose of this particular article, to share the Tested Strategies that can help you trigger word of Mouth Marketing.
Right now, I want you to pick up your notepad and pen or even your phone writing app such as Evernote, Google docs, etc . Have you done that? Yes, you have.
Well, the exercise you’re about to do is important.
So, here is the function of the notepad.
Write 5- 10 closest Persons close to you?
Write 5- 10 people you can trust with your heart.
Have you done it? I believe you’ve done so.
Now, imagine you need a product and any of these people recommend a product they’ve used for you, Will you go ahead to buy it? Of course, you will. Why? You trusted them.
There’s a high probability that you’ll consider buying the product they recommend first before you think of buying the one you saw online.
You see, we all want the best deal, so when a friend or family recommends a product or service to us, we tend to stop thinking and follow suit in buying what they recommended.
You see, REVIEWS from people that have used your product can SKYROCKET the sales of your product especially if it is coming from close friends or family members.
Here is an example, one of my friend’s laptop was stolen recently and he planned to get another one.
Guess what he did? He started asking people reviews about their laptops and even go online for reviews about the laptop.
Why? He has deep trust in the word of mouth of friends to make the best choice of laptop.
The best thing you can do for your business is to make people start talking about it even in your absence, without seeing your ads, etc.
Let me tell you another short story. (It really convey my thought on what I intend sharing)
Let’s get started. Shall we? Ok. Yes, we can.
A few months ago, I bought a phone accessory for my Phone (Oraimo Charger precisely). The charger was super fast for my phone that I started talking about the effectiveness of my charger almost everywhere I go.
Guess what happened next? My friends started requesting to buy this charger.
And most of them eventually get the charger. In fact, I had to help with buying a charger for one of them.
My friends started talking about the charger too (after they used it) and a lot of people bought the charger just because they talked about the effectiveness of the charger.
What started with me talking about the charger becomes a revolution that a lot of people key into.
I was giving Oraimo FREE ADVERT and they don’t even know I’m talking about them everywhere I go to. (I’m sure you might even check them out since I’m talking about it right now)
How did Oraimo make me start telling others about their product without them paying me a Dime?
How did they hypnotize me to become their brand advocate?
It’s simple. They’ve learned the Principles that trigger word Of mouth marketing and this automatically makes their customers their brand advocate. And they indirectly used the principle on me and it works.
And since we all think alike, the principle has worked on several people including you because I’m sure by reading this post you’ll check Oraimo Charger out when next you need a phone charger.
HubSpot shows that 75% of people don’t believe adverts, yet 90% trust suggestions from family and friends and 70% trust consumer reviews.
Word of Mouth Marketing will only work for you by doing something that will trigger it.
You must trigger it
What Are the Tested Word of Mouth Marketing Strategies :
Offer Good Product/ Service:
Nothing makes customers start talking about you like getting a value that exceeds the amount of money paid for your product. When you give people good product or offer good service, they’ll start talking about you and recommending you to others that need your product or service even without you telling them to do so. No one who uses I-phone or any Apple product doesn’t talk about it and recommends it. Why? Because they have a product that satisfies the need of their customers.
When customers are satisfied with your product, they become your PR agent that keeps establishing your credibility in your industry. And it will help you never to worry about your competitors while you make more money along the way.
Remember, my Oraimo charger Story earlier told, Oraimo offered me a good product that I can’t just help it than to start talking about them to my family, friends, and acquaintance. People feel they’re indebted to you when you offer them good product/ Service and the only way they can pay you back is telling others about you.
When you offer good service, people will talk about their experience with you and how it makes them better. A good book like my Book “How to Create Massive Result in Minimum Time” will be recommended to others after reading it. Why? It’s a good book on personal Leadership. I remember someone ordered 10 more copies after reading it.
People talk about the lessons they learned from the book, they share it on their social media; they reach out to me, that’s word of mouth marketing. It is one of the reasons some books make the Best Seller List. You can’t read “Rich Dad, Poor Dad” and not talk about it to your friends, you can’t read “Small Business, Big Money” by Akin Alabi and not tell others about it. Why? The contents in those books are Rich that you just can’t help it than to tell others about it.
I don’t pay people to talk about my Book, they voluntarily do. That’s the wonder of a Good Product. It makes people just keep mentioning your name or Business name.
I remember a story in the Bible, of a woman who Jesus give a superior product of telling her about herself, he revealed to her what She has never told Jesus. Guess what this woman did? She started telling others about Jesus, she wasn’t paid by Jesus but because Jesus offered her a good product, she becomes his advertisers. Jesus get thousands of customers just because he offered good service to that woman.
You see, word of mouth marketing can generate thousands of customers for your business. You should always ask yourself “How can you make your product or service better for your customers?”. Evaluate how you can offer a better product or service. Think of value addition that will make people get blown away when they get your product or use your service. Always think about how to do something different via innovation. You’ve to be different in your approach to doing business. By so doing, they have no choice but to become your brand ambassador.
2. Ask for Recommendation:
Another way to generate Word of Mouth is by requesting that your customers review your product or tell their family and friends about it. Let’s be plain, some people won’t tell others about you or else you told them to do so. So, it is your responsibility to tell them.
Let’s make it more practical.
You: Hope you’ve gotten your orders right at your doorstep?
Customer: Yes, I have. Thanks so much. I really love them.
You: That’s good to Know. We’re always happy to put a smile on the faces of our clients. We will like your friends and families to be our clients too and experience the best. Kindly recommend us to them. Thanks. And if you won’t mind, can we get their contact to follow up with them.
The truth is that 80% of them will recommend you via word of mouth if they really enjoyed your product. Now, nobody will recommend you based on your request if they’ve not received good products or services for sale.
If you want to have more brand advocates for your business, then ask for more recommendation.
Ask for Online Reviews:
I once attended a training and after the training, we were implored to give our review on the trainer ’Google My Business’ page. I gladly did because I really gained from the class. You see, you can also request that your customer share their experience doing business with you and your brand online and recommend you by writing reviews on your social media pages.
These reviews will surely be seen by those that visit your page and it’ll instill confidence in them to do business with you whether to hire your service or buy your product depending on the type of business you do.
There’s high probability people will still check you out online after a recommendation, then why not put your best foot forward by requesting for testimonials or reviews.
Reviews from previous customers sell you before you even try selling to anybody, it generates word of mouth and gives you free publicity.
4. Good Customer Service:
I once read about a man who bought some books from Amazon but couldn’t get the book here in Nigeria. He messaged them and Guess what they did? They apologized for the inconvenience, send him another set of books through another courier service and even ask him to keep the books earlier sent when the book eventually arrive.
Guess what he did after that day? He started telling people to buy books from Amazon including those that have always been afraid of buying from Amazon. Just imagine how one satisfied customer becomes their brand advocate. And of course, this will lead to an increase in their income and profits. Interestingly, those new customers will also recommend Amazon to others in their tribe too.
A lot of business has poor customer relations and service and this has lead to a decrease in the rate of customer retention and how well they generate sales via word of mouth. Nobody will talk about you to their family and friends when you haven’t treated them well. Word of mouth marketing can only be triggered when you treat customers like king and they see it to be so.
Having good products or offering good service isn’t enough, you must also have good customer service. Customers must know that you genuinely show interest and love them. One way to do it is to be reachable when they need your attention on anything related to your business.
I used a savings app called Cowrywise, the savings app makes me more disciplined with my savings. Attached to their website is a chatbot that customers can utilize in reaching out to them. They literally reply to my message almost immediately except on very rare occasions.
What this does is that it builds the trust I have in them. As a matter of fact, I’ve recommended the app to a lot of people due to their accessibility and promptness.
Stop claiming you’re always right when you’ve issues with customers. Learn to apologize when you need to. Customers are king because, without them, you won’t make money in your business. Irrespective of the business you do. Have the mentality that you’re meant to serve your audience.
Your business strategy must include having a seamless sales process. You can also ask for feedback from customers on how you can improve customer service because nobody can determine how you are going to treat customers better than the customers themselves.
Receive honest feedback from customers and implement those that should be implemented.
Only a well-treated customer becomes Brand Advocate, not the other way round. Therefore, be more customer-centric in your business approach.
5. Use of Influencer Marketing:
I’m so sure you’ve read the book “Rich Dad, Poor Dad” by Robert Kiyosaki? Well, one of what makes his book to reach a lot of people was because Oprah Winfrey endorsed the book. As a matter of fact, Oprah has made a lot of products popular including Apple Ipad. Ipad didn’t become a ‘Hit product’ immediately after it was released. The reaction of people to Apple products was mixed.
However, Oprah loved it and called it “number one favorite thing ever”. Between October 2010 to the end of the year. The sales of “Ipad moved from selling 8 million units to 14.8 million units. This is just a few out of several products she has made popular. Influencers are powerful.
Let me make another example, David Beckham (Adee Phelan) former hairdresser was making $70 per week. Guess what happened after he makes hair for David Beckham? Well, in his words “My business went up 3000 percent. I started charging €300 a haircut and you could not get a haircut in my salon for six months.”
As a marketing consultant, I’ve seen how people take action just because an influencer makes use of a particular product. People love to be lead by someone. So, they tend to copy Influencer. So, your goal going forward should be to connect to influencers that can become your Brand advocates by showcasing your product to their followers.
Here’s it, find a way you can serve or work with an influencer, if the influencer talk about your business, be rest assured your business will get more sales when the influencer become your brand advocate.
6. Keep Every Promise:
Another vital ways you can generate word of mouth marketing is by keeping your promise. If you promise a refund, kindly do so, if you promise free repairs, don’t hesitate to keep your promise.
If you promise a warranty, oblige to it. It’s better to under-promise and over-deliver than overpromise and under deliver. When customers see in you “Honesty & Integrity”, they’ll like to become your brand advocate.
Customers see unfulfilled promise as being cheated and being cheated means they won’t spread your message as they ought to. Make it an organizational culture to fulfill every promise you make to your customers and not some promises. Whatever promise you made to take risk away from customers should be fulfilled. Remember the amazon story I told earlier, they now have more Brand Advocate just because they keep their promise. Be a promise fulfilling business. By so doing, you’re raising more Brand Advocate for your business.
7. Treat Employees right:
I’ve never seen better Brand advocates than those that work with you (or for you). A school that prioritizes the welfare of the teachers will likely get more students in the school.
Any business that prioritizes their workers’ welfare will surely generate more word of mouth marketing. Here’s it, when people are well paid, they will perform more and give their best which means you’ll have better client satisfaction and better client satisfaction will mean they’ll talk about your business well.
You’ve to motivate your workers so that all what they’ll say about you is positive. Stop seeing your workers as people who are lower but as co-travelers whose action and reaction can affect the growth of your business.
Your workers must be happy working with you and should be proud of your business anywhere they go. People trust your business when they receive good words from the workers because they believe they have more insider information about you. Therefore, we are safe to say that Employees are the best Brand Advocate.
8.Create a Referral Program:
When you give people the opportunity to make money or get some benefits by referring customers to you, they’ll likely talk more about your business. However, this strategy isn’t for every business and you must be strategic when using it. People are motivated to Become your brand advocate when they’ve something to gain from you by talking about your product. The referral doesn’t have to cost much, however, it must add value to them and be something they’ll benefit from
So, here you have it? Which strategy are you looking forward to utilizing soon? Kindly share with me in the comment session.