Category Sales & Marketing

People Don’t Care About High Price


I’ve been obsessed with Oraimo products for some time now…

And every time I get their product, I’ve never regretted it…

From handsfree to the charger, power bank, etc…

In fact, I’ve been their unpaid Brand ambassador.

Most of the people very close to me now use oraimo products just because I often talk about it…

And now, I’m talking about it again…

You might probably check them out after today…

But here’s it…

Oftentimes, Oraimo products are usually expensive than other products in their category…

But yet, I crave it like A vacation to 7 Star Hotel in Dubai…

And not just Oriamo…

iPhones are far more expensive than most phones yet people crave it massively…

Infact, some people’s only valuable asset is their Iphones… They saved for months to even afford a used one…

But they preferred it…

Harvard University is Stupidly EXPENSIVE & yet we crave to be affiliated to it. In fact, personally one of my long-term goals is to study at HARVARD.

Our strategy factory holds every time at Sheraton Hotel, Lagos (before Corona disrupts everything) because we’re assured of their quality.

And it doesn’t come cheap yet we go there every single month…

Here’s it…

People don’t have a problem with paying more for your products & service, what people want is superior quality & Service…

They want a service that’ll alleviate their pain and draw them towards the pleasure they want…
Reducing your price isn’t a good strategy, focus more on delivering excellent service & product rather than average…

Being Cheap isn’t a good strategy for your marketing…

Be expensive & also deliver on your promise…

Let people get the value of what they paid for…

No iPhone users ever complained of the price because they’re assured what they’re getting…

People crave Harvard University despite being expensive.

Why? Superior Education Delivery…

The point is Reducing your price isn’t a good strategy when you know & confident in the result you’ll help your customers to get…

So, stop thinking about reducing your price, always think about increasing the QUALITY OF YOUR OFFER…

Only few People don’t buy because they can’t afford your product…

Most people don’t buy because your OFFER is IRRESISTIBLE…

Rather than reducing your price, increase the QUALITY OF YOUR OFFER…

And you’ll see more people buying from you than ever before.





So, your goal daily should be:

How can I make my offer IRRESISTIBLE to my customer?

How can I offer superior Quality in the marketplace?

How can I satisfy my customers that they can’t look elsewhere?

Not How Can I reduce my Price?

Once you figure that out, don’t be afraid to slam any price on your products and you’ll see people even buy more than when you were charging CHEAP price…


Do you find this valuable? Hit the comment session.

How To “Bullet Proof” Your Business From Being Destroyed By CORONA Virus.

You’re about to discover what will be a game-changer for you (& your business). Only if you read this to the end.  I’m about to show you how your business can perform better going forward rather than it getting destroyed. You see, after this coronavirus is over, a lot of business will be DEAD. Not immediately but gradually they’ll go to extinction. Just imagine, last month we were celebrating “VALENTINE” and this month we are shouting “QUARANTINE”.

What does that communicate to you? Things are changing and you’ve to change. Things are changing including how businesses are being run. “Uber” used to be a testimony but today, even Uber is being affected by the Pandemic Corona Virus…

Nobody wants to go out which means LOW SALES for them. Anyway, another man’s ruin is another man’s gain… Netflix is making money than ever before( Since a lot of people are now indoor). Zoom is raking in users. They now have excess demand than ever before. Hear what the CEO Eric Yuan said: “I had to shut down my phone because almost everyone is calling us,”.

Why did I tell you this? Well, it’s to show you that it’s time to do things differently. As an Entrepreneur,  It’s time to explore and evolve too. The most important question to ask yourself right now is “How can People do business with my brand better anywhere they are in the world?

Here are some suggestions:

  1. Go Digital:

If you’ve not taken your digital footprint seriously, this is time to do so. This is time to put yourself (& business) out there online. ‘Covid 19’ has made it a must for you to leverage digital platforms for your business. People must be more aware than ever before about what you do. You need to reach more people who need and can be able to pay for your product. After this pandemic end, people will interact with brands more online, buy more online, make enquires online, etc. Which means you might sell more online rather than your offline store(s).  If you sell physical products or services, make it possible for people to order for your product or service online seamlessly, make it easy for people to make enquires about your business online. You can create messenger Chatbot or create an interactive chatbot on your business website etc


Start with “Google my business” page, go ahead and open it. It’s still free.  “Google My business” help people to find you and your business in your locality. Have an active social media page, if you don’t like social media, hire a social media manager.  My team of expert can help you do this effectively.  The cost of paying one outweighs not doing it at all.


Get an E-commerce website if you can where people can check out your product or services and pay for it online. . Digital is the way, invest in your digital assets.


2. Have Digital products:

I can’t emphasize it enough. We’re in the knowledge economy. Information will sell even more after ‘Covid 19’ is over. This is the best time for you to publish EBooks, create online courses, start a podcast, create software, start a virtual Coaching program, etc.  You’re a fashion designer, right? Create a digital product on fashion design, rather than waiting for people to meet you in your physical shop, start selling the course online.

The consumption of digital products will increase drastically. So, digitalize your product or service. Stop procrastinating. You can make a lot of money in your business from selling a digital product etc.

3. Start Running Ads:

Since digital consumption will increase, then you must reach more people and you can only do that when you PLACE ADVERTS on both digital and traditional channels. You can run Facebook Ads, Instagram ads, Youtube ads, Google Ads, etc depending on your target audience. This will help you get more leads that you can turn to customers…


Most times, people make mistakes of not spending on ads. Well, spending money on Ads is an investment, not an expenditure.  As a business, you have to have the cost of customer acquisition: This is the money you set aside to acquire a new customer.  Spending money on ads helps you to put your product or service right in front of more people who need your products. And the more you put your product or service in front of these people, the higher the chance of turning them from leads to paying customers and from one-time buyers to a lifetime buyer.  However, you must be able to be effective in running ads so that you won’t just pay and end up not achieving your desired result. You need help in running ads? Contact me. Let our team of experts do the hard work for you while you work on your business.

4. Get Better In Your Business:

Reid Tracy, CEO of Hay House, when once asked the secret to selling a lot of books replied, “Write a good book.”You see, his word doesn’t apply to Books alone but every business (whether you’re selling a product or offering a service). One of what you should start thinking as an Entrepreneur during this tough time is “How best can I serve my customers? “.

Once you figure that out, do well to take action. You see, this Pandemic will lead to the rise of many brands and loss of the loyalty of some customers to some businesses. Some customers will have the opportunity to check out other options (and once they get one that satisfies their need (or want) better than you do), they might lose their loyalty to your business.

The best way to make customers continue buying from you (after this pandemic is over) is offer them GREAT STUFFS. (Not good or better stuff because everyone is offering that already).

So, don’t make assumptions. Think through your business process. There’s something that can be done and should be done to make people do business with you overtime…Nobody SHOULD be loyal to you when they’ve better options. It’s not evil, just normal Human psychology. You might need to ask questions from your employees (some of them are closer to your customers that you are).

Ask them about the feedbacks of your customers, call few of your customers and ask how you can serve them better. Take this period as MINI- RETREAT.

You might need to take a critical look at your Competitors on what you can do better.  But, Irrespective of how things turn out. This pandemic should birth creativity and innovations in your business if you won’t go to extinction.  Great Product affects the number of repeated purchases by a customer, therefore you don’t have an option than to be great at what you do if you won’t lose customers.

5. Build Your Personal Brand:

One of the best things you’ll do to your business is to build your personal brand. You can drive a lot of opportunities for your business when you build your personal brand. Building a strong personal Brand aid growth of your business. When people see you as an expert in your niche, they’ll be willing to do business with you.


People will find it easy to do business with you when they trust your personal brand. Your personal brand must be strong that people will be willing to do business with you. Build your personal brand by building your profile and consistently push out relevant and educative content out there. I’ll write extensively about How To Build your personal brand as an Entrepreneur in my subsequent post.

There you have it… With these simple steps, you can bulletproof your business from being destroyed by the pandemic coronavirus.

Now, two questions for you??

Do you have any Questions? Ask Below. Do you find it valuable, let me know.

P.S: If you find this valuable, don’t you think you should share it with your friends too?

8 Tested Ways To Make People Pause all What They are doing Just To Read Your Content Online. 

I want to share something very important with you but I hope you will get the lesson. By using what I am about to share with you, the engagement on your online posts will skyrocket in the shortest time possible. Whether you’re writing to make sales or writing to inspire and educate your audience, you’ll find this very helpful.


What you’re about to read is TESTED and it WORKS every time.  It’s a “NEVER FAILING system” that has been PRACTICED by several people (including me) and the RESULTS are POSITIVE.

In a moment, you will learn how to make people start reading your post anywhere whether on your profile, Facebook group, business page, blog post, etc.

But then,  I want to tell you this.  It might shock you but it’s the truth.

Do you care to hear?  Yes, you do.  I will tell you. PEOPLE DON’T READ ONLINE.  Yes, you read that right.  I know it sounds strange.  At least you’re reading this right now online

So you might want to argue. You see, nobody comes online with the intention of reading.  Now, that is the first thing you need to know. If people don’t come online to read, what then do they come online to do?

Well, people come online to SCAN.  Yes, people come online to SCAN through different content (Audios, Text, videos, etc) NOT to READ.

If you will win the content game, your content must be very easy to SCAN through. The truth is that several people’s content is boring and HARD to scan through.  And once you fail this test, people will rarely pay attention to your content. Even if it contains a solution to HIV & AIDS and other deadly viruses.

And once you can’t get people’s attention, your content might not yield the result you want it to yield.  You have to know that, people get exposed to thousands of Information daily; your content must stand out for them to be able to pay full attention to it.

If your content can be easily scanned through by your readers.  Believe me, People will read and engage your content like never before.

So, How can You Make People Easily Scan Through Your Contents:

  1. Always Share Valuable Content:

Nothing can replace Valuable Content. If your content isn’t valuable, nobody cares. Content is KING. Therefore, ensure that your content is valuable every time you post online. One of the reasons people don’t post valuable content is that they post content they’re not knowledgeable about.

So, as a rule of thumb, make sure you post things you are knowledgeable about.  Copy and paste contents won’t make you stay long in the game. Google is your friend; carry out in-depth research when you need to. Spend quality time doing proper research.



You can build on what you researched to create content that will grow your business massively. Just make sure you always dish out valuable content anytime you share contents online. The more you dish out valuable content, the more you earn people’s trust to read what you’ve to say. When you’re perceived as someone who always dishes out valuable content, people will start asking you when next you’re posting because they’ve missed your content.

I remember, when I become inactive online, I started receiving calls from my readers that they’ve missed my content. It gladdens my heart because if my content was valuable to them, they won’t have called me.


This set of people will surely leave everything they’re doing when I post online because I always share valuable content. No alternative to this. Build yourself up and you’ll be grateful you did.


2. Write short sentences:

Short sentences are very easy to read. Don’t write long sentences, it bores people to read.  Make sure your sentences are as short as possible. You have to structure your sentences so that your reader’s attention span won’t elapse.


And you won’t want that to happen because once that happens people will stop reading your content and focus on other things valuable to them. Short sentences are attention grabbers. They make scanning easy and when your target audience finds it easy to scan through your content, anything can happen afterward (including turning your readers from scanners to leads and then to paying customers).

So, never underestimate the power of short sentences.


3. Give Enough Space:

Imagine how easy it is for you to read this post. Well, one of the reasons is because of enough spaces in between my sentences. After writing about 3-4 sentences, I ensure I put space.  This is called “Breathing Space”.

Breathing space will not make your post to be too crowded to be scanned through by your reader and help them relax.  There are different ways to do that depending on the platform.  You can use the full stop (.) Like I do often with my post on Facebook, this post, equal to (=), etc.  Just ensure you leave breathing space between your post.


4. Avoid Big Words and Vocabularies:

Please who grammar help? Your choice of words matters. People don’t have to start using a dictionary just because they want to understand what you’ve written. Many people use big words their readers don’t even understand.  Stop it, writing on social media is not academic writing.

Use simple English that people can easily relate to.  That is not to say you should not develop your grammar. But,  ensure people reading your post understand and can easily relate to your choice of words.


5. Write Conversationally:

Write as if you’re speaking to someone right in front of you. People are interested in conversation and if you can write like that, People will be more interested to read what you’ve written.


Don’t try to address several people in your writing.  No,  you’re not addressing the crowd but one person. Let people reading your post believe that you’re talking to them alone.  Make use of “You” in your writing.  Conversation writing converts and compel people to read your post.

6. Use Bulleted point when you have a lot to discuss:

Don’t try addressing everything in one paragraph. You see,  I have to number my point so that it will be easy for you to read (You’re presently reading number 6).

So try to bullet your point if you have a lot of things to discuss.  This makes it easy for your reader to scan through your content.

Need I say more?  OK,  I will.


7. Add humor to your writing: 

Humor sell. This is social media, don’t try to be too formal (except you’re on LinkedIn) so be social. Don’t be too serious. Add some spice that can make your reader laugh or at least make them smile. Look at point 3, I started the sentence with humor, I’m sure at least someone will smile seeing “Please, who grammar help”. Humor like “I will report you to your village people If you didn’t make use of this post”,  etc.


8. Avoid Short forms:

For God’s sake, this is Web 2.0, avoid using short forms in your writing. It shows unprofessionalism. Stop writing “Waitn” instead “Waiting”, ‘4get” instead of  “Forget”.  Write correctly, it doesn’t cost you any dime to do so.  Use correct grammar in all your words.

Do you get that?


Now, it’s not enough to read through all this and not implement it in your social media post.  Therefore, start taking action. By taking action, people will pause and read your contents online irrespective of what they are doing.  Remember People come online to scan through content and not to read.

What other tips do you think you can implement that can make people pause just to read your article?

How To Have Competitive Advantage In Your Business

competitive advantage strategies

Do you want to have a competitive advantage in your business and dominate your industry?  Do you want to stop crawling and start flying in your business? If your answer is Yes to any of this question, then this article is for you.


You see, if you are presently struggling or not making enough sales in your business, the problem might not be that you don’t have a good product or offer good service. Here’s the fact, very few Business owners struggle because of poor good or service.

Then why do Business crawl or miss out in business? Well, one of the reasons is the LACK OF COMPETITIVE ADVANTAGE. Competitive advantage is what differentiates you from others. It is what makes you not to compete but dominate in your industry. If you lack a Competitive advantage then your business is likely to constantly make little or no money.


Most small and medium businesses tend to compete whereas they lack competitive advantage. And it was Jack Welsh (former General Electric CEO) said: “Don’t compete when you don’t have a competitive advantage”.  As a principle, all Jack Welsh cared about was winning. If a company or division at General Electric was not first or second in its industry, it would be sold or closed.



The truth is that lack of competitive advantage has eaten up a lot of Businesses especially SMEs. You see, people will prefer to do business with who they perceive as the best in the industry and not everybody else. However, for you to be perceived among the best, you must have a competitive advantage over the rest. If you’ll have an advantage over your competitors, then you must have a competitive advantage.

Most Businesses try to do business just like everybody else and expect different results and profit.

Well, the result is FRUSTRATION.  This is because you must be different for you to get different results.

If you compete directly alongside the heavyweight of your industry, there’s a high probability that they will win you. They’ll eat you up like a shark eat a tilapia and you’ll have little or no customers.  Why?  Well, here are some of the reasons:

  1. They have more resources to utilize than you have.
  2. They have a large advertising budget than you have to target their target audience.
  3. They have more money to utilize for bespoke branding than you do.
  4. They have resources to enhance their brand visibility
  5. They have more resources to do give away, reward loyal customers, etc.

The resultant effect of this is that your targeted customers will know them, like them and trust them than you. And once they’ve successfully built their KNOW, LIKE and TRUST factor, they’ll become irresistible to your targeted customers.

So how can you have a competitive advantage in your industry?


The number one way is to be a big fish in a small pond rather than a small fish in an ocean.


What that means is that you have to NICHE DOWN. Well, your money isn’t in competing directly with them; your own money is in the niche. You’ll make more money when you niche down rather than competing directly with your competitors. Chose to position yourself as an expert in a particular niche rather than claiming you can solve everybody’s problem or can serve everybody just like the big fishes.


Have you ever come across the phrase “Riches are in the Niches”. Well, that saying is truer than true.  Chose to be a big fish dominating a particular pond rather than a small fish in an ocean. They’ll eat you raw and you’ll close down your business or continue to struggle. Because, if you fail to niche down. Most likely, you’ll be a second option and people will only patronize you if the big fishes run out of product.

Here’s it.

People tend to do businesses with who they perceive as an expert. Therefore, your job is to niche down from the general by clearly defining a niche for yourself and dominate in that niche.


competitive advantage strategies

When people perceive you as an expert, they’ll do business with you. 


Imagine someone you know is sick, (just an illustration) and surgical operation is needed. Who would you prefer to carry out the operation?   A Surgeon or a Medical Doctor with no specialization? Of course, you won’t think twice before picking a Surgeon. Why? The surgeon has a niche down and therefore will be trusted for surgical operation than the doctor who is a generalist.

Here’s another example, you want to sow a wedding dress and you had two options, a fashion designer who makes only a wedding dress or a fashion design who makes all types of dresses. Who will you prefer to make your wedding dress? Of course, the one who chose to specialize in making a wedding dress.

That’s the power of Specialization or niching down. That’s the only way money can come to you.

Do you want more?  I guess you did.

Here’s another example.

Who will you prefer to repair your laptop? An engineer who specializes in all types of gadget repairs or an engineer with specialization in laptop repairs? Of course, your answer is obvious because you’ll choose the one with specialization.

Specialization or niching down helps you to have a competitive advantage over your competitions.

Now, here’s where it gets more interesting…

There are two basic ways to niche down.

  1. Niche down based on who you are serving.
  2. Niche down based on the product or service you’re offering.

Let me explain better or shouldn’t I? Of course, you want me to. So here we go:

1. Niching Based On Who You Are Serving:

Instead of serving everybody, you can choose to serve a specific market. You can choose to make your business for those that can afford luxury alone e.g Apple product are such as iPhone, Ipad, etc not targeted at everybody but just for people who love luxury. Therefore, they are very expensive because the products are luxurious. Unlike other phone types such as Tecno, infinix, itel, etc which are less expensive based on who their target audience is. Here’s, another example, instead of unnecessary competition with other content writers, you can choose to focus on creating content for a specific market e.g Technology, politics, economy, religion, children, etc.

As a Behavioral Therapist, I chose to serve only Entrepreneurs, That’s an example of niching down based on who you are serving.

As a social media manager, you can choose to be a social media manager for a fashion niche, small business owners, etc. Rather than serving everybody, you can choose to make your business B2B (Business to Business) or B2C (Business to Consumers). Rather than selling food to everybody, you can choose to focus on selling to organizations, etc.

There are a lot of possibilities when you niche down in who you are serving. You are seen as an expert in that niche and people will start buying or patronizing you.



2.  Niching down based on Product or service:

You can also niche down based on what you offer e.g product or service. e.g. Instead of being just a Barber, sell convenience, chose to be a mobile Barber where you visit people to barb their hair. Instead of sewing every clothes, specialize in a type of clothe. KFC is about Chicken and chips. Is it that they can’t cook anything else? Of course, they can. But if they try to, they won’t dominate the market.

Instead of being just a business consultant, you can niche down to bring a social media consultant, marketing consultant, business development, etc. That’s the power of the niche.

When you’re well-grounded and dominating in a niche, you can then diversify into bigger niches. When you dominate a particular niche, people will always patronize you.

You have the opportunity to dominate better when you are in a niche market.

Irrespective of how overpopulated your industry is, there is always opportunity to niche. You’ll be surprised of how many people are eager and ready to do business with you when you operate in a niche market.

So find a niche and dominate. By so doing, you’ll have a competitive advantage over your competitors and make more money in the long run.

So, Over to you? Do you find value in this post? Kindly comment below and share your thought.

How To Use ” Exclusivity Strategy” to sell Your Product, OUTSELL your Competitor and Make So much Money Even If you’re struggling to Get Customers Right Now.

Brand Advocate, Influencer, Good Product/ ServiceOnline Reviews Good Customer Service, Marketing,

Do you want to learn How to Use “Exclusivity Strategy” to sell Your Product, OUTSELL your Competitor and Make So much Money Even If you’re struggling to Get Customers Right Now?


Well, what I’m about to show you will make people start begging you to take their money.

You want that right? Of course, you do.


But that’s not even all.


It will make you sell more in less time.


Love that right? Well, that’s not all.


It’ll make you have people queuing up to do business with you instead of you begging them to come.


Guess what?


Even if you’re presently struggling to get customers, this Strategy will be a game-changer for you.

And it doesn’t matter which business you do. Whether you’re into real estate, consulting, manufacturing, health etc.

Well, it comes with one condition.

And the condition is simple.


Here’s it.


It will only work for you if you implement this Strategy. So, it’s not about if it will work for you or not. It’s a matter of if you’ll take action. It’s your action that will validate what you are about to read. If you take action, I’m so certain your business will start doing better than it has ever done. You’ll start getting more people eager and ready to get your product.




Let’s get started. But, I need to ask you a question and the question is that:  Have you seen diamond today?


Maybe in the last 1 month?


Or the last 3 months?


There’s a high probability you’ll give me a NO.




They’re exclusive and SCARCE. Well, that’s why they’re expensive.

It’s because they’re scarce, that’s why they’re expensive. They’re not popular everywhere like stones. If they were everywhere, they won’t be as valuable and expensive as they are.


Few people complain or bargain about the price of diamond and other luxurious goods because they know whatever the price tag, it worth the price.


Let me break your bubble. Should I? Oh, you’ve given me the permission.  Well, there’s a science and strategy behind it. If you as an Entrepreneur can utilize this strategy, you’ll get the same result.


This Strategy is simple ECONOMICS. Did you remember the Law of Demand and Supply?  You were taught in Secondary school. You remembered right? Maybe or Maybe Not”.


Well, I will remind you.


Here’s it.


It states that “The LOWER the SUPPLY, the higher the QUANTITY DEMANDED and the HIGHER the SUPPLY, the lower the QUANTITY DEMANDED”.


Which means when a product or service is scarce or short in supply, people are likely to Rush towards it.


This is how Demand and Supply works.


You see, when the demand exceeds the supply, the supply becomes more valuable. But when the supply is unlimited, only the lucky seller will have the money and that’s a bad strategy. Waiting for luck to come before you sell is a sure path to frustration.



You see, as a business, you have to know that the amount of money you will make is guided by demand and supply principles.


When Demand exceeds supply, you will surely make more money. When demand for your good and services exceed what you can supply then you have WIN big. At this point, people will start begging you to even sell to them rather than begging them to buy from you.


And one of the best ways to do this is to build EXCLUSIVITY in what you are offering. When you build EXCLUSIVITY, you’ll surely have more people demanding for your product or service.


I want to show you some demand and supply forces.


Just imagine that 50 people need your product and you are the only one available that they can buy from, will you have problem getting them to buy from you? Of course, you won’t. Why? Because demands exceeds supply. Even If you raise your price, a lot of them will still buy from you.


Also, Imagine 10 people want to buy a BUGATTI but only 3 are available, will the seller have a problem finding buyers and making money? Of course, NO. Why? Because the demand exceeds supply.


Have you ever been somewhere where something is auctioned? And the highest bidder gets it. That’s the Principle of Demand and Supply in action. Thousands of people striving to get a particular product will lead to effortless sales.


Let me explain further with this example..


Warren Buffet has a private charity lunch with someone annually; the highest bidder for the lunch will have access to Warren Buffet along with seven friends to learn about his biggest investment deals and advice.


In 2019, the highest bidder who chose to be Anonymous paid $4,567,888 just to have lunch with Warren Buffet. That’s a whooping #1,660,427,288 (One billion, Six hundred and sixty million, Four Hundred and twenty-seven thousand, two hundred and eighty-eight naira) when converted to naira.


It was later reported that the winner Justin Sun is a 28 years old founder of a Cryptocurrency company founder,  Tron. 2019 lunch bid with Warren Buffet received 18 bids from five bidders.


It’s a disadvantage if your customers see or perceive your product as something they can get just anywhere and anytime. Your difference is your superpower.


Most people bid for a lunch with Warren Buffet because they perceived what they will gain from him can’t be gained everywhere. That’s Principle of EXCLUSIVITY.


People pay huge sums to Experts because they believe they can’t get the knowledge or quality of service just anywhere. If people don’t perceive you that way, then you won’t be able to make a lot of money in your business.


Your goal as an Entrepreneur is to make people stop seeing your product or service as something they can get anywhere to an EXCLUSIVE product/ Service they can get only from you.


Here’s  How to Use “Exclusivity Strategy” to sell Your Product, OUTSELL your Competitor and Make So much Money Even If you’re struggling to Get Customers Right Now: 

1. Be Exclusive Great with what you do:

You see, exclusivity comes with excellence. If people will demand for your product more than you can supply them, then you must be extremely good at what you do. Excellence is lacking in the business world which means few entrepreneurs that go the extra mile to deliver a “wow’ experience will surely make more money than those that do business just like everybody else. When you value excellence and deliver excellently anytime people encounter your product or service, they will do all it takes to keep you. Nothing trumps excellent service delivery in business. No strategy can make excellent irrelevant. Always ask yourself how can I deliver more excellently?

2. Be Exclusively Different:

What can you do for your clients that very few or even nobody can do? So, you need to create some kind of differentiation for yourself – your brand, business, products, and services. This is the strategy used by Elon Musk for his car Cybertruck. The car has some differences from conventional cars and it is argued that he has received about 250,000 preorders for cybetruck. Your differentiation might be in your product or in your service delivery. What can you do differently should be one of your burning questions to use the exclusivity strategy.

3.Limited Supply:

This is what I call the scarcity strategy. You must know how to use “Scarcity Strategy” to sell your product especially Highly Priced Product or service. Scarcity Strategy helps you sell more in less time and also helps overcome “Buyers Objection pattern” to a quantifiable extent.


I used this often in my copies as a copywriter. Here’s just one way you can inject “Scarcity Strategy” to sell your product. Let me explain better.  Imagine, you’re selling a particular product. Maybe a Wristwatch. You can use this:  “Just to let you know, Only 30 pieces of this Wristwatch are available. What this means is that despite being interested in this watch, if delayed you might not be able to get it. Why? Because as you see this, 100 more potential customers are seeing it which means only “FAST ACTION TAKERS” will have this watch. And of course, you won’t want to be the person to miss out on this premium watch”.

So, the earlier the better. Place your order right now and be among the exclusive 30 who will rock this watch”.

Here’s another way:

Maybe you’re selling a Coaching Service. Use this: “As you know, as much I wish, I can’t work with everybody. I have just one life and just 24 hours in a day just like you. So, this opening is open just for 5 people. Once I get the 5 people, I won’t be able to take up anyone even if you’ve your money. So, it’s solely your responsibility to take action now to avoid stories that touch the heart.

The truth is that people who really WANT what you sell will take action and demand for your product or service.

Remember, it’s simple Economics, “the Lower the supply, the higher the quantity demanded.

Figure out how you can inject exclusivity strategy in your offering and people will rush your product.

Do you find value in this post; Let me know in the comment section.



7 Tested Customer Acquisition Strategies for Small Businesses that Will Skyrocket Your Business Growth

Customer Acquisition is necessary for business growth in 2020 and beyond. The more you can acquire customers, the more your chances of achieving business success. I can make a bold claim that your future in business isn’t secure if you’re not constantly acquiring and retaining customers.

As a matter of fact, we can easily measure the growth of your business by the number of customers you’re acquiring and retaining per time. However, you can’t retain a customer you’ve not first acquired. I’m going to be sharing with you tested strategies you can use in making customers flood your business like ocean.

Most small businesses don’t have a large customer acquisition budget. Therefore, it’s important they get the right strategies for their business. Once this is done, they will be able to make more profits in their business and probably scale up their business. Scaling their business will, in turn, lead to more employment opportunities and more economic stability in the country.

Here is it, Small businesses don’t need more investors; what they need is to acquire more customers. Most small business makes these mistakes of seeking investors, forgetting the fact that investors are more concerned about their gain. And the presence of investors in the absence of customers to buy will lead to little or no profits. When businesses have more customers, they have the opportunity to make profits and scale up very fast.

So here we go, let’s examine:

Tested Customer Acquisition Strategies for Small Businesses that Will Skyrocket Your Business Growth.


1. Ask for Referrals:

This is the best place to start. Your existing customers know other people that have similar needs for your product or service. Ask them to refer people who might need your product or service to you. If truly, you offer good product or service (I believe you are doing that already), be rest assured that they’ll refer people to you. Even if you have just one customer, that singular person is all you need to get more customers to your business. How often do you ask for referrals from existing customers?


Referrals are powerful and it doesn’t even cost you any amount of money. Not even a Dime. Irrespective of how little you’re spending on marketing, you’re spending so much if you’re not getting clients via referrals. Go through the list of your existing clients and ask them for referrals.


You can even take it further by giving them a reward for the number of people they refer to you. Referrals cost you no extra cost and give you an additional income from new customers without spending any amount. Interestingly, if you offer good products or services to the referred clients. They’ll refer more people to you which equates additional profits.

2. Spend money on Advertising:

As a business owner, you must set aside a particular budget on advertising. In marketing, it is called the Cost of Customer Acquisition (CAC). Spending money on advertising isn’t a waste of money but an investment that has a huge Return on investment (ROI). There are two ways to spend money, it is either you spend money as an expenditure or spend money as an investment. Spending money on advertising is an investment, not expenditure. It gives you more money than you ever thought. Imagine spending #5000 to acquire a customer that pays you #60,000 and buys from you twice. That’s 120,000 in total.  Isn’t that a good return on investment? Of course, it is.


There are a lot of channels you can use to advertise your products and they include social media (Facebook ads, Instagram ads, twitter ads, Google ads, etc), traditional media (Television, Radio, Newspapers, fliers, magazines, etc) However, don’t spend on advertising blindly. Less, you lose instead of making more money. Before spending any amount on advertising, consider the lifetime value of your customers. This is the amount of money you get from repeated purchases of a particular customer.


The number of time a customer buy from you matters when it comes to spending money on advertising. Also, another important fact you need to know is that the channels used for advertising must have your target audience. Advertising in front of someone who isn’t your target audience is a waste of money and a waste of time.


It’s better not to advertise at all than to advertise in a media that doesn’t have your target audience. Advertising to the wrong audience is like putting a basket inside heavy rain to retain water because irrespective of how long the rain falls, a basket will never retain water because of its pores.  So, be deliberate about putting your advertisement in front of potential customers that are willing and ready to buy your product which means they must need the product and also have the money to pay for your product.


3. Utilize Testimonials:

You see, when people see someone testifying about your product or service, they’ll likely buy from you. Here’s why: people have a lot of objections about why they should not give you money. However, it’s your job as an Entrepreneur to show them why they should exchange their money with you and nobody else.

The best way to do this is via Testimonials. People love to hear about your service or product from a third party i.e someone who has used your product or benefitted from your service.

Strategically place testimonials of your previous satisfied customers in front of your target audience. This will help them neglect all objections that have been preventing them from buying from you. So, always try as much as possible to ask for testimonials from satisfied clients because their testimonials will go a long way to making you acquire new customers especially people that are afraid of trying out your product or service.


You can even package it into a Small book (Physical or EBook) and term it “What customers are saying about us’. Testimonials could be in the form of audios, text, videos, etc.  Personally, I think video testimonials work best. As little as one-minute testimonial can be all you need to acquire a new customer.  How often do you demand testimonials from your clients?


4. Have a Unique Selling Proposition (USP):

Domino Pizza doesn’t make the best pizza. I’ve never tasted a Pizza (I know that surprised you and you’re tempted to call me local guy). However, those that have tasted different pizzas have testified that they’ve eaten better pizza than Domino’s pizza.

But, what makes people keep running towards Domino’s pizza over and again? Well, it’s because of their Unique Selling Proposition (USP). What’s their Unique Selling Proposition? I believe you’re asking yourself right now? Well, their Unique Selling Proposition is “Hot, juicy, delicious pizza – delivered to your door in thirty minutes or less – or it’s yours absolutely free”.

What this means is that if you order for a pizza from domino and it is cold, you will have the pizza for free while they suffer the loss. They discovered everyone loves hot pizza and they build a USP around it.

Your offer is what will attract people to your product. It’s the message you communicate to your target audience that will determine if they’ll buy from you or not.


Right Message+ Right audience = MASSIVE SALES.

It is your offering that sets you apart in a crowded market.  You must have a good Unique Selling proposition that will make people always interested in doing business with you. People are always ready to buy if you give them a reason to buy.


Constantly communicate your Unique Selling Proposition (USP) to your target audience and you’ll see customers flood your business like never before. You can get your USP right is by always asking:

  1. A) What differentiates me from other people offering the same service or product? Or
  2. B) What can I offer that my competitors are not presently offering?

Build your USP around this and you’ll see more customers flood your small business.

5. Offer something for free or cheap:

Have you ever thought of the following? Why does Netflix make the first month free? Why do O’pay start by offering a ridiculously discounted price for their bike when they started? Why do telecoms providers like airtel, glo, Etisalat, etc give you their sim card for free (As a matter of fact, they pay people to beg you to take the sim card) or isn’t it? Of course, they do. In fact, the free sim cards even have free airtime just to make sure you get enticed to get it.


Well, it’s because they think long term and not really conscious of the first sale. Here’s how it works:  once they can get you into the buying stream (irrespective of how much you pay), you’ll likely continue to buy from them again and again. That’s marketing psychology.


By offering you bike for #100, you’ll likely take their O’ride bike for #1000 or more. Netflix knows that by offering you free films or documentary for the first month, you’re likely to pay hundreds of dollars later if you’re not broke. By offering you free sim card, you’ll continue to recharge your sim despite getting the sim card for free.


You see, there’s a vital principle in marketing that says “A buyer is a buyer is a buyer’. What this means is that once someone buy something from you once, they will likely buy from you again and again.


Once you get someone to pay you money once or use your product once in the front end, they’ll likely pay you more and more in the backend. This means even if you give them something for free or cheap at first, they’ll likely pay you more and more in the backend.


Sometimes, you’ve shift your attention from the first sales, and do all it takes to make someone experience you(your product or service) which sometimes is offering your product or service for free or cheap.


You see, when people know they’re getting something for free or cheap, they’re likely to flood that business. Free or cheap things attract people, you can choose to take it or leave it.   You can apply that strategy to attract people to be a customer while you continue to make more money from them in the backend. To make it more practical, let me make the following examples,


  • You can decide to take a Speaking engagement in your industry, speak for FREE and convert the audience to paying customers.
  • If you’re a pharmacist, you can offer FREE medical checkup and recommend drugs for them to buy from you store.
  • If you sell gadgets, you can offer FREE REPAIR of their gadgets if peradventure it gets damaged.
  • If you sell computer software, you can offer TO INSTALL THE SOFTWARE FOR FREE.
  • If you do souvenir business, you can decide to make some of your design free.
  • You can decide to make free home delivery for your customers.

By so doing, you’ll attract more customers. However, whatever you’re offering for free, make sure it’s part of the cost of customer acquisition and try as much as possible not to use this strategy blindly.

6. Content Marketing:

Content marketing is the new gold. If you’re not utilizing content marketing to attract customers, you’re probably putting a lot of money on the table. You see, one of the best things that have happened to this generation is TECHNOLOGY. Technology has changed a lot of things including how the ness reaches out to their potential customers.

So, how well is your business using technology (Social media specifically) to attract customers? And using content marketing doesn’t mean you’ve to be techie. Interestingly, all you need for a start is your phone. Yes, the same phone you’re holding. But, what exactly is content marketing?

Content marketing requires that you create consistent valuable and relevant content, distribute them with the goal of attracting and retaining a clearly defined audience and to drive profitable customer action.

You see, people don’t buy from you except you’ve built your KLT factor i.e. people must know, like and trust you before they do business with you. And one of the ways to do that is through content marketing.

Here’s a simple way to implement it. If you’re a Pharmacist, constantly share content about drugs, health,etc.

By so doing, people will start knowing what you do and if peradventure they need your service or someone they know needs your service, they’ll remember you and patronize you because you’re the first person that will come to their mind.


Utilize social media (Facebook, Instagram, Twitter, Whatsapp, tc) depending on the type of media that has your target audience. And your content can be of various forms like video, audios, text,etc. figure out what is easy for you.


Stop leaving your WhatsApp Status blank without use, use it to blow your trumpet about your business. Whatsapp status is a badass marketing tool that will position you in front of your target audience. Start treating all social media channels as tools for business growth.

Let everyone associated with you know what you do and they can only know that by the content you constantly post on your social media. I need you to answer this question. When last did you post about your business online?


Well, start doing so often today. Content marketing is a tested and proven customer acquisition strategy.  Post valuable, educative, informative content about your business and you’ll see more customers flooding your business. This is a business course on its own, so I can keep talking about it on and on.  It is worthy to note that, you should follow the 80/20 principle.

Let 80% of your content be non-salesy, just valuable contents while 20% should be based on sales. Just make sure you don’t appear selfish in front of your target audience. Let them see your content as valuable and see you as someone who has their interest at heart.

7. Take Speaking Opportunities in your industry:

Speakers are perceived as an authority and people love to buy from authorities. Taking a speaking engagement in your industry will make people start seeing you as an authority and willing to buy from you.

Interestingly, you can easily close a lot of people from the stage to get your products easily if you offer them value while speaking (and depending on how persuasive you are). Therefore, always look out for speaking engagement in your industry and offer to speak for free with the aim that you want to convert the audience to paying customers.

You can even organize your own event targeted at your audience, make them register and eventually close them to become paying customers.

It’s been an amazing ride. Thanks for following through. Do you find this helpful? Kindly comment below.

These are tested seven ways to acquire customers to your business irrespective of the business you do. I believe you’ll like your friends too to get new customers in their business. Use any of the social buttons below to share it with them.

Are there some other strategies you utilize in getting customers? Share with us in the comment box.



8 Ways to Get Valuable Business Knowledge Even Without Attending Any Prestigious Business School (Including Harvard Business School)

8 Ways thiGet Valuable Business Knowledge

If you read this to the end, you’ll learn 8 ways you can get valuable business knowledge even without attending any Prestigious Business School (Including Harvard Business School).

Or won’t you like to know?

Of course, you’ll. Now, this article isn’t in any way discrediting Harvard Business School or other business schools.

Neither is it saying you shouldn’t get an MBA if you need to.

The purpose of this article is to show you that there are other ways of getting equipped with business knowledge outside the four walls of the university.

Also, not everyone has the time and energy to go back to school to learn about Business e.g  how to create  a well-structured Business, Building business processes, hiring employees, etc

However, not going to Business School isn’t a reason why you shouldn’t have certain business knowledge that will skyrocket your business growth. There are a lot of ways you can get access to quality business knowledge aside from the four walls of the classroom. I’ll be sharing some of them in this article.

Interestingly, some of these ways are easy and not complex at all that even an illiterate guy can implement.

So whether you’re a busy Entrepreneur or you’ve all the time to yourself, these methods will work pretty well for you.

As you know “Knowledge is power” or isn’t it? Of course, it is. What that means is that the Knowledge you’ve will go a long way to determine the result you’ll accomplish in life and business.  Which means the result you’re getting (or not getting) in your business is as a result of what you know (or what you don’t know). Your knowledge is like an anchor that controls your business. It shapes everything about your business.

Therefore, getting valuable knowledge is non- negotiable. It’s a necessity, not an option. Your ignorance can cost you a lot both on the short term or long term. Your ignorance can make your competitor dominate your industry, make you drastically lose customers, reduce profit or even run out of business.   The importance of knowledge acquisition in business is so enormous.

Also, we now live in a technology-driven and fast-changing world. Knowledge is becoming obsolete so fast that what you know one year ago isn’t so much applicable to today’s business problem. Of course, some knowledge is evergreen and still applicable and will forever be applicable.

Here’s the fact, even if you have an MBA or you’ve once attended a course in a Business school, not everything you learn when you attended Business school is still very relevant.  Some are as good as useless.  That is why effective Business schools change their course curriculum often.

And you can’t always enroll every time to business school just because you want to improve your business knowledge. Well, except you have the money and time.  Therefore, it’s important as a business owner, you constantly upskill and equip yourself with the right business knowledge.

If you’ll stand the test of time and dominate in your business, then knowledge acquisition is a necessity because only continuous learning will guarantee your future in business.  Unfortunately, few people know how to access this information.

What I’m about to share with you is what will help you become a better learner and acquire relevant business knowledge. You’ll learn to how you can Get Valuable Business Knowledge Even without Attending Any Prestigious Business School (Including Harvard Business School)

Let’s get started. Shall we? Of course, we can.

 1. Have a growth mentality:

Your mentality determines your reality. Without having a growth mentality, you’ll be convenient with your status quo that you won’t care about improving yourself. Do you know why having a growth mentality is important? Well, it’s because Business growth is equivalent to personal growth.

If you are not growing personally then your business is at stake.  Your business isn’t run by robots, but by people. People run businesses. So, you have to be passionate about becoming a better individual because your growth as an individual will surely reflect on your business.

Everything rise and falls on your mentality. As within, so without.  Your mentality affects your reality (including business reality). However, if you don’t have a growth mentality, you won’t see a need to get valuable business knowledge that will improve your business growth. You must be willing to grow your knowledge base because your knowledge base will determine your result in your business. This is the basis for any result you’ll command. How willing are you to grow your knowledge base?

2. Have personal development Goals & budget:

It is not enough to have a growth mentality; you must show your commitment by ensuring you have personal development goals and budget to achieve those goals. Personal Development Goals are certain things you planned achieving related to your personal development. They include books you planned reading, courses you planned taking, events you planned attending, etc.

You have to know that not everything can be googled; some business knowledge can only be gotten by spending money on the courses, books, etc.  I recently have access to an Oxford Business Group report and I’m surprised by how valuable the insight in the report is.  The report takes a look at several business sectors in Nigeria.  As a business owner, you have to have a budget for this type of report because reports like this will help you make valuable decisions and avoid certain mistakes.

A personal development budget is a budget set aside to develop yourself. This personal development budget will account for the money you planned spending on buying business books, taking courses, attending business-related seminars and workshops like Limbsimple strategy Factory organized by Ezekiel Solesi, attending networking events, etc. This budget will make you more intentional about investing in yourself.



As you know, the best form of investment is self-investment which means that a personal development budget should be worthwhile. Think of any amount you are setting aside on your budget as an investment that has a high return on investment not as expenditure. I’ll advise that the budget is monthly or quarterly so that you’ll have enough funds available whenever you want to buy a book, take a course, attend an event, etc.   Cultivating this habit will go a long way to increase how much you know about running a profitable business.

Interestingly, aside from the knowledge, you get when you attend training, you also have the opportunity to network and develop a relationship with other business owners who might eventually do business with you.  Transactions over 100 million nairas have occurred among ALUMNI of LIMBsimple Strategy Factory.  This is the type of event you should invest in as a business owner.

3. Follow Business influencers:

This is often underrated by a lot of people but it works. We are in the era of content marketing. A lot of influencers post valuable content on their social media channels such as Facebook, Instagram, LinkedIn, etc and other channels. Your job as a business owner is to search out the contents they post on those channels.

Identify influencers in the business niche that suits your business interest. Follow their content on their social media, read their blog contents etc. I’ve gained valuable insight on sales and marketing from content posted by top influencers like Dan Lok, Anthony Robbins, Ronald Nzimora, Akin Alabi  etc.  As a marketing Consultant and Copywriter, Dan Lok’s webinars have made me a better salesperson.

Most Influencers often post genuine and valuable content that can help grow your business or improve your business knowledge.  Subscribe to their newsletters, read their blog post, check their social media profile, etc. You’ll be surprised of how much you’ll learn and acquire valuable business knowledge from influencers.

4. Make YouTube your best friend:

Youtube is a great learning tool for acquiring valuable business knowledge for those that know how to utilize it. There are tones of educative and informative video content on YouTube that can help you grow your business. If you maximize YouTube effectively, you’ll learn quite a lot of things. Just input whatever you want to learn in the search box and you are good to go.

While using YouTube, make sure you check out multiple channels that have what you want to learn about. This will help you get a different perspectives on what you want to learn.

Also, sometimes not all times, the number of viewerships in a particular channel showcase how valuable and trusted a particular channel is.  Therefore, set aside time to learn on youtube and you’ll be surprised that you’ve been sitting on a goldmine.

5. Maximize Driving time:

If you live in a busy city like Lagos, you’ll agree with me that a lot of times in driving or transiting from one place to another. Unfortunately, most times we get locked up in traffic and waste away valuable time.

This driving/ traffic time can be converted to productive and personal development time. How can you achieve that? Well, it’s simple. It’s by utilizing Audiobooks.

You can get tones of audiobooks on your mobile device and play the audiobooks on your way to work and on your way back from work daily.

If you have a car, instead of just driving, chose to kill two birds with a stone by listening to audiobooks.  If you don’t have a car, rather than just staying in the car, get your hands free ready and utilize the opportunity to listen to audiobooks.   Audiobooks help you read voluminous books easily and also maximize driving time. Most successful Entrepreneurs maximize this a lot, you need to join the league of Entrepreneurs that maximizes audiobooks.

6. Take an Online course:

There are sites online you can get valuable business knowledge.  Sites like, ALISON, Coursera,edX, Udacity, Lynda, General Assembly, Skillshare. etc are very good sites that have bit-sized courses you can take that will improve your knowledge base.

7. Observation/ Modeling of successful Entrepreneurs:

Sometimes back, I was having a conversation with someone I hold in high regard when he told me “Mike, some things are not taught, some things are caught”. Those words were defining moments. Don’t be deceived into thinking you can only learn by someone teaching you. There is a lot to learn via observation. So, look at the leading Entrepreneurs and learn from the strategies, the cultures, approaches, etc that are making them win big in the marketplace. Trust me, if you get the strategies right, you’ll be able to replicate such great feat in your business too. so you need valuable business knowledge? Stop waiting, start observing. Utilize observation and you’ll be happy with how much you’ll learn.

8. Business Mentorship:

Mentorship is very vital in knowledge acquisition. Mentors are shortcuts. Mentors prevent you from making costly mistakes. Look out for mentors and through them, you’ll be amazed at how much you’ll learn. Mentorship will help you get valuable business knowledge from experts or people you desire their results.

Now, you’ve all you need to dominate. Not having the time and resources to go to a business school is no longer an excuse not to improve your knowledge.

So, over to you, What are the ways you think You can get valuable business Knowledge?

How To Use ‘FREE” As A Strategy To Skyrocket Sales Of Your Products And Service and Make Massive Profit

Just need to ask you, if I could show you how to make more profit just by using something as simple as “FREE” as a strategy, how happy will you be?


Very happy right? I know.

Knowledge they say is power, now imagine me giving you what will give you power over your competitors, and instead of COMPETING like you used to do, you start DOMINATING and of course, make more money.


In a moment, I will be exposing you to a strategy you’ve not been paying attention to. And by making use of it, one thing is sure. You will attract more people that will buy from you over and again.

Just as you know, Human beings (including you) love FREEBIES. Free food, free Book, free ride etc.

Once we hear FREE, we automatically shift our attention from any other thing and concentrate on what is available for FREE.

The truth is that we all love to reap where we didn’t sow.  Maybe not directly, but we love it.

That is why politicians give FREE food (rice, Tomato paste, etc), FREE money, Free Skill Acquisition, etc towards election and people forget about their awful past and still go-ahead to vote for them for another 4 Years.


But, why do we love free things?


Because you have nothing to lose. It doesn’t cost you a dime. It saves you money and stress.  You see, by just including the word “FREE” in your marketing strategy, you can OUTPERFORM & OUTSELL others and make more money. You just have to figure out a way to utilize it.



The more you understand the power of FREE, the more equipped you are to DOMINATE in any market you find yourself.

Obviously, if you read this till the end you’ll learn how to effectively use it. The truth is that irrespective of the business you run, you can use this strategy.


Are you ready? Yes, you are.


  1. Buy this get That Free:

This is a very good strategy, especially for Digital products. Imagine putting out one of your online courses for sale and accompanying it with a FREE copy of one of your e-books.

The truth is that some people will pay for your course just because of the free e-book attached to it. You can offer a couple of your products and offer a free gift along. Let me make an example, maybe you just moved to a new location and there’s no electricity stability and one of the booming businesses is Phone Charging.

Of course, one of the businesses you can start is the business of Phone charging. All you need to do is to open a shop and put someone there to oversee it. Your main marketing strategy could be “Charge 2 phones, get one free”. Several people will leave their previous customers just to enjoy your FREE phone charging.

or make  “5 designs and get one free”. You get my point? Of course, you did.


2. Free Delivery:

By just promising your customers free delivery of your product to their doorstep will make them buy from you. This means that they don’t have to waste time dressing up, stressing themself to walk to the junction to take a bike, waste money to pay the bike man, they’ll have time to focus on other things etc.

One of my mentors used this strategy in his gas station. Rather than coming to the station to get your gas-filled, they offer FREE home delivery to you. Of course, you already know this strategy makes him the king among all those doing the business in his state.

3. Get this Book Free, pay only for shipping:

You see, I was a victim of this strategy. It was used by the great funnel hacker “Russell Branson” to sell his book “Expert Secrets”, I ordered the book and pay for the book shipping for a little above #5000.

This is one of the strategies used by Africa’s foremost copywriter “Ronald Nzimora” to sell his book “Sell Your Brain”(By the way, you need to read that book). I don’t know how this works but it sure works. You can figure out how it works and implement it.

4. Free Repair in case of any fault:

This helps you build trust in your brand. It also communicates to your customers that you’re confident of the product you’re putting out for sale. I believe you should pay attention to this if you’re in the engineering or Tech niche. Tecno established Carlcare centers across several locations where you can easily repair your phone for FREE during the warranty period so far the problem isn’t from you.

This simple strategy has made several people buy Tecno or Infinix phones. if you sell gadgets, you can chose to offer.

5. Offer Free Bonus:

Offer Bonus along with your product or service. Countless times, I have paid for books and courses not because of the books or courses itself but because of the FREE BONUS attached. If the bonus were not included, I might not have put out my hard-earned money to purchase them.


6. Free Webinar:

Webinar is Web +seminar. Meaning organizing a free seminar on your products or services can make you money. Offering free WEBINAR will attract a lot of attendants to your webinar. After the webinar, you offer your product for sale. I’ve seen this used countless times.

However, make sure you give value during the webinar. The value you give during the webinar will determine if people will respond to your Offer of not.


7. Take this product and try for Free:

Giving out your product for customers to use for sometimes for them to test before paying works like magic. LinkedIn allows you to use the premium version of the app for free before charging you.  The truth is that after experiencing the amazing function of the premium version of the app for sometimes, there is a high probability that you’ll pay for it.

There is always an opportunity to play a Demo version of a game before you’re told to pay. Why? Because your experience with the FREE version will make you fall in love that you’re ready to pay for it. You can use this strategy to sell software, Cars, etc.


8. Free Consultation:

Offering as small as Free 15 minutes consultation can make you convert confused prospects to a loyal customer. Just make sure you put your best foot forward, if the custoduirmer sees you as someone capable of helping him or her, you will surely make money in the back-end.

9. Offer Lead Magnet for Free:

This is often used by Internet marketers to capture the email addresses of website visitors. By offering lead magnet for free and getting an email address in return, you can easily nurture your relationship and later sell your products to them in the back-end.

By now, I am sure you’re really pumped up seeing different ways you can use FREE as a strategy in your business. However, I must warn you at this point that never give a promise you won’t fulfill. You can only succeed in fooling people once and lose them forever.

However, I will advise you to keep your promise and have them forever. Brand promise is very important.

So over to you, what other ways do you think FREE can be used as a strategy in business?





How To Make People Become Your Brand Advocate And Advertise Your Business For Free

Brand Advocate, Influencer, Good Product/ ServiceOnline Reviews Good Customer Service, Marketing,

I’m about to show you how you can make people become your  Brand Advocate, get cheap publicity for your business without spending a dime on advertising.  Interestingly, this strategy is simple as ABC to use and you can get STARTED immediately. As a matter of fact, some of you have been practicing it but you can do better than what you’ve always done.

But, I need to ask.

What will an extra profit in your business do for you?

How’ll you feel if you start making more money selling your product or service without spending any additional fee on advertising?

How’ll you feel making others become your brand advocate talking about your product or service everywhere they go without you paying them a dime. Great? Right? Of course, you’ll feel really happy and grateful.

I might not be sure of so many things in this world but I’m sure extra profit will lead to a happier life. This is because extra profit will do at least one of the following for you:

  1. You’ll be able to afford certain things you can’t afford before. E.g Depending on the profit margin, you can decide to go to your dream country, like traveling to France, New Zealand, etc.
  2. Pay Your Bills: Bills are important.
  3. Go for what you want: Good healthcare, live in a more affordable house, etc
  4. Give to Charity. Etc.

Or isn’t it? Of course, it is.

Now, by implementing this strategy be rest assured of making more profit.

Now, I need to ask you a question.

What is the greatest form of Advertising? Television Ads, Radio Ads, Social media Marketing, Google Ads, Bill Boards, fliers, Email Marketing right?

Now, all these forms of Advertising works. No doubt about that.

However, there is something that works far better than all these advertising.  Interestingly, you don’t need to pay any extra FEE or Charges to get it running.

You have to pay for Facebook Ads, less Mark Zukerberg won’t make your Ads go live on this platform.

You must pay Tv stations to advertise on their channel. ( They won’t even listen to you at all without money).

The same applies to other types of Advertising.

You must pay a lot of money to reach your target audience.

And the payment isn’t even once, you’ll continue to pay as long as you want your ads to reach your target audience.

But, what I’m about to show you is superior.

What if I show you a superior advertising strategy that will help your business make more profit and also doesn’t have all these flaws other marketing has? Of course, you’ll be happy.

Well, the superior advertising Is WORD OF MOUTH Advertising.

Yes, WORD OF MOUTH Marketing.

Word of Mouth marketing turn existing customers into Brand Advocate.

All the flaws that exist with other advertising don’t exist in Word Of Mouth Marketing.

You need little or nothing to get started.


It continues till Forever, so far you’re in Business.

In simplicity,

Word of Mouth Marketing is a type of marketing that gets people talking about you and your business and recommending you. You can transform people into Brand Advocate that love you.

Getting people to talk about you and recommending you will bring a lot of sales on autopilot for your Business. It will make people you’ve never reached out to via advertising to knock at your door to buy from you not once but several times.

A politician that can trigger Word Of Mouth Marketing will likely win the Election.

A consultant that can trigger Word Of Mouth Marketing will likely get more consulting Jobs than others.

A fish seller that can trigger Word Of Mouth Marketing will displace other fish sellers and make more sales.

Whatever you do, irrespective of how petty it is, you can make people start knocking at your door to buy from you.

However, you must know how to use Word Of Mouth Marketing strategy to your advantage, if not it won’t work for you.

And that’s the purpose of this particular article, to share the Tested Strategies that can help you trigger word of Mouth Marketing.

Right now, I want you to pick up your notepad and pen or even your phone writing app such as Evernote, Google docs, etc . Have you done that? Yes, you have.

Well, the exercise you’re about to do is important.

So, here is the function of the notepad.

Write 5- 10 closest Persons close to you?


Write 5- 10 people you can trust with your heart.

Have you done it? I believe you’ve done so.

Now, imagine you need a product and any of these people recommend a product they’ve used for you, Will you go ahead to buy it? Of course, you will. Why? You trusted them.

There’s a high probability that you’ll consider buying the product they recommend first before you think of buying the one you saw online.

You see, we all want the best deal, so when a friend or family recommends a product or service to us, we tend to stop thinking and follow suit in buying what they recommended.

You see, REVIEWS from people that have used your product can SKYROCKET the sales of your product especially if it is coming from close friends or family members.

Here is an example, one of my friend’s laptop was stolen recently and he planned to get another one.

Guess what he did? He started asking people reviews about their laptops and even go online for reviews about the laptop.

Why? He has deep trust in the word of mouth of friends to make the best choice of laptop.

The best thing you can do for your business is to make people start talking about it even in your absence, without seeing your ads, etc.

Let me tell you another short story. (It really convey my thought on what I intend sharing)

Let’s get started. Shall we? Ok. Yes, we can.

A few months ago, I bought a phone accessory for my Phone (Oraimo Charger precisely). The charger was super fast for my phone that I started talking about the effectiveness of my charger almost everywhere I go.

Guess what happened next? My friends started requesting to buy this charger.

And most of them eventually get the charger. In fact, I had to help with buying a charger for one of them.

Guess what?

My friends started talking about the charger too (after they used it) and a lot of people bought the charger just because they talked about the effectiveness of the charger.

What started with me talking about the charger becomes a revolution that a lot of people key into.

I was giving Oraimo FREE ADVERT and they don’t even know I’m talking about them everywhere I go to. (I’m sure you might even check them out since I’m talking about it right now)

How did Oraimo make me start telling others about their product without them paying me a Dime?

How did they hypnotize me to become their brand advocate?

It’s simple. They’ve learned the Principles that trigger word Of mouth marketing and this automatically makes their customers their brand advocate. And they indirectly used the principle on me and it works.

And since we all think alike, the principle has worked on several people including you because I’m sure by reading this post you’ll check Oraimo Charger out when next you need a phone charger.

HubSpot shows that 75% of people don’t believe adverts, yet 90% trust suggestions from family and friends and 70% trust consumer reviews.

Word of Mouth Marketing will only work for you by doing something that will trigger it.

You must trigger it

What Are the Tested Word of Mouth Marketing Strategies :

  1. Offer Good Product/ Service:

    Nothing makes customers start talking about you like getting a value that exceeds the amount of money paid for your product. When you give people good product or offer good service, they’ll start talking about you and recommending you to others that need your product or service even without you telling them to do so. No one who uses I-phone or any Apple product doesn’t talk about it and recommends it. Why? Because they have a product that satisfies the need of their customers.

When customers are satisfied with your product, they become your PR agent that keeps establishing your credibility in your industry. And it will help you never to worry about your competitors while you make more money along the way.

Remember, my Oraimo charger Story earlier told, Oraimo offered me a good product that I can’t just help it than to start talking about them to my family, friends, and acquaintance. People feel they’re indebted to you when you offer them good product/ Service and the only way they can pay you back is telling others about you.

When you offer good service, people will talk about their experience with you and how it makes them better. A good book like my Book “How to Create Massive Result in Minimum Time” will be recommended to others after reading it. Why? It’s a good book on personal Leadership. I remember someone ordered 10 more copies after reading it.

People talk about the lessons they learned from the book, they share it on their social media; they reach out to me, that’s word of mouth marketing. It is one of the reasons some books make the Best Seller List. You can’t read “Rich Dad, Poor Dad” and not talk about it to your friends, you can’t read “Small Business, Big Money” by Akin Alabi and not tell others about it. Why? The contents in those books are Rich that you just can’t help it than to tell others about it.

I don’t pay people to talk about my Book, they voluntarily do. That’s the wonder of a Good Product. It makes people just keep mentioning your name or Business name.

I remember a story in the Bible, of a woman who Jesus give a superior product of telling her about herself, he revealed to her what She has never told Jesus. Guess what this woman did? She started telling others about Jesus, she wasn’t paid by Jesus but because Jesus offered her a good product, she becomes his advertisers. Jesus get thousands of customers just because he offered good service to that woman.

You see, word of mouth marketing can generate thousands of customers for your business. You should always ask yourself “How can you make your product or service better for your customers?”.  Evaluate how you can offer a better product or service. Think of value addition that will make people get blown away when they get your product or use your service. Always think about how to do something different via innovation. You’ve to be different in your approach to doing business. By so doing, they have no choice but to become your brand ambassador.


2. Ask for Recommendation:

Another way to generate Word of Mouth is by requesting that your customers review your product or tell their family and friends about it. Let’s be plain, some people won’t tell others about you or else you told them to do so. So, it is your responsibility to tell them.

Let’s make it more practical.

You: Hope you’ve gotten your orders right at your doorstep?

Customer: Yes, I have. Thanks so much. I really love them.

You: That’s good to Know. We’re always happy to put a smile on the faces of our clients.  We will like your friends and families to be our clients too and experience the best. Kindly recommend us to them. Thanks. And if you won’t mind, can we get their contact to follow up with them.

The truth is that 80% of them will recommend you via word of mouth if they really enjoyed your product.  Now, nobody will recommend you based on your request if they’ve not received good products or services for sale.

If you want to have more brand advocates for your business, then ask for more recommendation.

  1. Ask for Online Reviews:

I once attended a training and after the training, we were implored to give our review on the trainer ’Google My Business’ page. I gladly did because I really gained from the class. You see, you can also request that your customer share their experience doing business with you and your brand online and recommend you by writing reviews on your social media pages.

These reviews will surely be seen by those that visit your page and it’ll instill confidence in them to do business with you whether to hire your service or buy your product depending on the type of business you do.

There’s high probability people will still check you out online after a recommendation, then why not put your best foot forward by requesting for testimonials or reviews.

Reviews from previous customers sell you before you even try selling to anybody, it generates word of mouth and gives you free publicity.


4. Good Customer Service:

I  once read about a man who bought some books from Amazon but couldn’t get the book here in Nigeria. He messaged them and Guess what they did? They apologized for the inconvenience, send him another set of books through another courier service and even ask him to keep the books earlier sent when the book eventually arrive.

Guess what he did after that day? He started telling people to buy books from Amazon including those that have always been afraid of buying from Amazon. Just imagine how one satisfied customer becomes their brand advocate.  And of course, this will lead to an increase in their income and profits. Interestingly, those new customers will also recommend Amazon to others in their tribe too.

A lot of business has poor customer relations and service and this has lead to a decrease in the rate of customer retention and how well they generate sales via word of mouth.  Nobody will talk about you to their family and friends when you haven’t treated them well. Word of mouth marketing can only be triggered when you treat customers like king and they see it to be so.

Having good products or offering good service isn’t enough, you must also have good customer service.  Customers must know that you genuinely show interest and love them. One way to do it is to be reachable when they need your attention on anything related to your business.

I used a savings app called Cowrywise, the savings app makes me more disciplined with my savings. Attached to their website is a chatbot that customers can utilize in reaching out to them. They literally reply to my message almost immediately except on very rare occasions.

What this does is that it builds the trust I have in them. As a matter of fact, I’ve recommended the app to a lot of people due to their accessibility and promptness.

Stop claiming you’re always right when you’ve issues with customers. Learn to apologize when you need to. Customers are king because, without them, you won’t make money in your business. Irrespective of the business you do. Have the mentality that you’re meant to serve your audience.

Your business strategy must include having a seamless sales process. You can also ask for feedback from customers on how you can improve customer service because nobody can determine how you are going to treat customers better than the customers themselves.

Receive honest feedback from customers and implement those that should be implemented.

Only a well-treated customer becomes Brand Advocate, not the other way round. Therefore, be more customer-centric in your business approach.


5. Use of Influencer Marketing:

I’m so sure you’ve read the book “Rich Dad, Poor Dad” by Robert Kiyosaki? Well, one of what makes his book to reach a lot of people was because Oprah Winfrey endorsed the book. As a matter of fact, Oprah has made a lot of products popular including Apple Ipad. Ipad didn’t become a ‘Hit product’ immediately after it was released. The reaction of people to Apple products was mixed.

However, Oprah loved it and called it “number one favorite thing ever”.  Between October 2010 to the end of the year.  The sales of “Ipad moved from selling 8 million units to 14.8 million units. This is just a few out of several products she has made popular.  Influencers are powerful.

Let me make another example, David Beckham (Adee Phelan) former hairdresser was making $70 per week. Guess what happened after he makes hair for David Beckham?  Well, in his words “My business went up 3000 percent. I started charging €300 a haircut and you could not get a haircut in my salon for six months.”

As a marketing consultant, I’ve seen how people take action just because an influencer makes use of a particular product. People love to be lead by someone. So, they tend to copy Influencer. So, your goal going forward should be to connect to influencers that can become your Brand advocates by showcasing your product to their followers.


Here’s it, find a way you can serve or work with an influencer, if the influencer talk about your business, be rest assured your business will get more sales when the influencer become your brand advocate.


6. Keep Every Promise:

Another vital ways you can generate word of mouth marketing is by keeping your promise. If you promise a refund, kindly do so, if you promise free repairs, don’t hesitate to keep your promise.

If you promise a warranty, oblige to it. It’s better to under-promise and over-deliver than overpromise and under deliver. When customers see in you “Honesty & Integrity”, they’ll like to become your brand advocate.

Customers see unfulfilled promise as being cheated and being cheated means they won’t spread your message as they ought to. Make it an organizational culture to fulfill every promise you make to your customers and not some promises. Whatever promise you made to take risk away from customers should be fulfilled. Remember the amazon story I told earlier,  they now have more Brand Advocate just because they keep their promise. Be a promise fulfilling business. By so doing, you’re raising more Brand Advocate for your business.

7. Treat Employees right:

I’ve never seen better Brand advocates than those that work with you (or for you). A school that prioritizes the welfare of the teachers will likely get more students in the school.

Any business that prioritizes their workers’ welfare will surely generate more word of mouth marketing. Here’s it, when people are well paid, they will perform more and give their best which means you’ll have better client satisfaction and better client satisfaction will mean they’ll talk about your business well.

You’ve to motivate your workers so that all what they’ll say about you is positive. Stop seeing your workers as people who are lower but as co-travelers whose action and reaction can affect the growth of your business.

Your workers must be happy working with you and should be proud of your business anywhere they go. People trust your business when they receive good words from the workers because they believe they have more insider information about you. Therefore, we are safe to say that Employees are the best Brand Advocate.

8.Create a Referral Program:

When you give people the opportunity to make money or get some benefits by referring customers to you, they’ll likely talk more about your business. However, this strategy isn’t for every business and you must be strategic when using it.  People are motivated to Become your brand advocate when they’ve something to gain from you by talking about your product.  The referral doesn’t have to cost much, however,  it must add value to them and be something they’ll benefit from

So, here you have it? Which strategy are you looking forward to utilizing soon? Kindly share with me in the comment session.




Tested Strategies To Make People Rush Your Product And Get Sold Out

Rush Your Product

Do you want people to rush your product? Do you want to completely sell out all your Product or overbooked? In this article, I shared vital information that will transform the growth of your business. Using the content of this article, you’ll never worry about customers not buying from you.

Not just that, implementing just one lesson from this article will make people rush your product and your product will get sold out quickly.

But then, let me tell you a short story.

Interested in the story right? Of course, you are. Ok, I’ll tell you.

Recently, on my way back to Lagos from the festive break with my family in Ibadan,  I spent quite a long time at the garage before I could get a car to Lagos from Ibadan. I chose the park because it was quite close to where I reside in Ibadan.

It was frustrating staying at the park and yet no car was available. I really wish Uber or O’car is available for interstate travel. (That’s on a lighter note anyway). Or I’ve my personal Car already.

There were large numbers of people in the park and no bus was available. But here is it, when a car eventually showed up at the park. Guess what happened?

The price was quite exorbitant, far above the usual price. But, most of us still RUSH the car and willing and ready to pay the exorbitant fee. The Driver is happy and we passengers too are happy and money exchange hands.

Why did I share this?

You see, your goal as a business should be that people should be able to rush your product and not you begging them to buy from you.

You need to build a business where making sales is not a problem for you because ultimately, the extent of your sales will determine your profitability and longevity in business.

You need to build a business just like the Car Drivers that we rushed their product despite the high price. Your target audience should be able to rush to buy your product irrespective of the price even it’s EXTREMELY EXPENSIVE.

Nothing is cheap and nothing is expensive, it depends on who is buying and how you present your offer. The reason why people aren’t buying your product isn’t the price but due to two major factors.

  1. You’re offering the right offer to the wrong audience or
  2. Offering the wrong offer to the right audience.

If you can present the right offer in a structured way to the right Audience, be rest assured that people will rush your product as if you’re selling SEX to a Prostitute.

I don’t know if you did Economics back in secondary school but I did and one of the laws I was taught was Law of Demand and Supply.

But my focus is on the law of Supply. To paraphrase, it states the “The lower the supply, the higher the quantity demanded and vice versa. Now, that law doesn’t make much sense to me back then in secondary school until I started becoming a self-taught student of marketing.

If you can create a scenario that there’s is a low supply of what you sell, be rest assured that people will rush your product than ever before.

As a marketing consultant, I’ve seen this principle at work over and again. You’ve to create a fear of missing out if you want people to buy from you over and again. People don’t but products or services, they buy OFFERING.

If you get your offer right, then you’ll be fine. But if you get your offer wrong, you’ll struggle negatively.

One of what makes customer to buy from you quickly is when you create urgency for your products, in marketing, it’s called FEAR OF MISSING OUT and we’re going to be learning this strategy and by the end, you’ll be able to know  Tested Strategies that will make people rush your product, get completely sold out and even make people start begging to buy from you. So here we go:

  1. Limited Offer: When your customers know that there’s a limited offer for your product, they will feel more eager to take action.  Imagine this: We printed just  500 copies, what this means is that even if you’ve your money and the 500 copies are bought, you won’t be able to get the book and interestingly, this post you’re seeing is presently seen by another 1800 people. So, it’s better you take action and get your own copy. You see, there will be FEAR of missing out in most people that sees this and be eager to take action.


Here is another example, you can use as a call to action when utilizing Limited offer strategy, ‘We just have some beautiful new collections in our store, unfortunately, as much as we wish everybody get this, it’s not everyone that’ll be able to get it. This is because these quality bags and shoes are scarce and just 100 pieces are available. Therefore, it’s advisable to check it out and make your demand as soon as possible because in few hours, all the pieces might be all sold out COMPLETELY and we can’t ascertain when we’ll have these collections again.

Can you see this strategy in action?


  1. Limited Time: Timing is very important in business. Limited timing is another strategy that you can use to implement the fear of missing out on strategy. When people know that an offer is available for a very limited time, they’ll be eager to buy from you during that period. E.g we’re presently giving out this product at 0% discount and it’s only available for a very limited time. That means if you pay between now and next 5 days, you’ll pay just 30,000 as against 100,000 for this product. As you know, this is a time-sensitive offer and you need to take advantage of this opportunity while it lasts.

Here’s another example. “ There is a fast action taker massive bonus for you if you take action as soon as possible. And you’ll be blown away by the massive bonus we’re giving you if you are a fast action taker.  If you pay between now and January 15th, you’ll have access to this class for #30,000 but if you pay after January 15th, the training revert to its normal price of #50,000 you’ll pay a sum of #50,000”

When people see that there’s no deadline, they tend to procrastinate action on buying your product or service. As a matter of fact, most people take action on deadline day than on previous days.  Now, imagine there’s no deadline, the fact is that they might never take action. So, let all your special offerings be backed up by a deadline.

  1. Guaranty and Warranty: Another way to make people take action is by offering them Guarantee. People hate risk and as an Entrepreneur your job is to make buying your offer (Product or Service) less risky or no risk at all for the customers. This is because, if you successfully take risks away from your customers, they’re likely to make buying decisions almost immediately. And one of the most profound ways of taking risk away from customers is to provide them with guarantee such as Money Back Guarantee, free repair guarantee,


Here’s an example… If peradventure, you buy this product and make use of it and you feel it doesn’t worth every bit of the amount you pay, we guarantee you a 100 days money-back guarantee. What this means is that if after days that you’ve used this product and you feel it is a scam and you didn’t get the required result, you can request a refund and you’ll be paid your money without withholding anything back. In fact, you don’t have to give us the product and you’ll still get your money back from us.

Now, this strategy doesn’t work for all products so not all products can be completely sold out. It’s worthy of note that you must be sure you’re offering value and confidence in your offer to be able to make use of this strategy. And if peradventure, someone seek for a refund, kindly do so to fulfill your integrity.

  1. Offer Bonus: Offering a complimentary bonus is another way of getting customers to buy your product or service. Always try as much as possible to spice your offer with an incredible bonus. You see, a lot of people will buy your product not because of the products itself but because of other products that come as a bonus with the products. I’ve paid for a lot of expensive products not because of the product itself but because of an accompanying bonus. Here’s it, when you offer a bonus, people think they are getting the best deal doing business with you.  The bonus can be anything e.g. Free consultation, free access, free training, and other previous products, buy one get others free, etc. However,
  2. Offer Discount: Discount is another way to utilize the fear of missing out strategies. Though, most times, I discourage discounts because most people use it blindly. To make use of discount effectively, you must give reasons. When you give discounts often, people automatically assume the discounted price is the normal price. And often, they’ll wait till you announce that a discount is going on for them to buy your product. If you’ve to give a discount, then note the following: A)Don’t give a discount often.  B) Give your customers reasons why you’re giving the discount. When people know why you are giving the discount, they become even more motivated to take advantage of the discount you are offering.

Here is an application;

We’re presently selling at 50% off the normal price. That means we’re selling at 50,000 rather than #100,000. Why such a massive discount, you might want to ask? Well, we just strike a partnership with an international agency and they’ve promised to foot 50% of the bill while you pay the rest if you’re interested in the offer.  And it won’t last forever because they pay just for 10 people and once I get the 10 people, I’ll automatically close this offer (and will not feel bad because you were t5he one that didn’t take action when you are supposed to ).

So, here you have it, you’ve to takes to make people rush your product so go ahead and implement Do you’ve any questions? Kindly Ask.

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